National Branding vs Private Branding Essay Example | Topics and Well Written Essays - 750 words - 2

National Branding vs Private Branding - Essay Example It is different from private or local branding, since private branding involves the name of the retailer. Most of the products in the world are recognized in the form of national branding. The producer follows the pattern of national branding since the producer intends to promote his brand by way of marketing and branding it. It is imperative on the part of the manufacturer or the producer of the product to follow this kind of branding as this allows the producer to sell its name directly to the consumers, which holds the greatest effect on their minds. The work done by national branding in promoting the brand of the producer or the manufacturer is unprecedented. The national branding is the ultimate and real from of branding. It enthralls the people and allows for greater importance among the people who focus on the brand. â€Å"A brand placed on products that a large manufacturer has created for a smaller retailer. The smaller retailer places their own private brand label on the f inal good which was created by a third party manufacturer. Private branding is a cost effective way to gain access to producing a product without requiring a large manufacturing or design team.† The retailer to market the retail organization does private branding. Let us look at an example. The company known as Apple sells Apple computers. When the products are shipped, the brand value carries the logo of Apple. However, once the company ships the products to the retailer, the retailer themselves add the label of their brand upon the box of the product. This form of branding done by the retailer is known as Private Branding. National branding and private branding are different sides of the same coin. Some companies offer both types of branding for their products in order to provide end-to-end services. Apple is a prime example of this kind of category. They are providing an ecosystem, which includes retailing as well as production of the products.

The Origins of the Holocaust Essay Example | Topics and Well Written Essays - 500 words

The Origins of the Holocaust - Essay Example In general, scientific racism has always prevailed during the colonial policies pursued by the developed European countries in relation to other cultures and peoples. Apotheosis of scientific racism could be observed during the existence of Nazi Germany. It claimed that the Germans were the most advanced human race, while other cultures and peoples were primitive. In this regard, the Jews were seen as the most insignificant people, and therefore anti-Semitism was seen as rather justified policy. Scientific racism can be seen as an ideology that argues the superiority of one people over another one. Racism first received its scientific basis during the Enlightenment, in particular, in the works by Charles Linnaeus (Hossain). The feature of the racial classification proposed by Linnaeus was that it determined the degree of importance of individual nations based on an analysis of their mentality. In particular, Asian and African nations, as well as Native Americans were endowed with negative qualities such as baseness, vileness, a low level of intellectual abilities, etc. Against the background of these peoples, the Europeans were considered as carriers of the most positive qualities, such as erudition, the high intelligence, ingenuity, honesty, a high level of compliance with the law, etc. Such an understanding of the significance of various peoples allowed the developed European countries to carry out the colonial policy based on the idea that the advanced countries had the right to colonize the peoples who had a low level of culture and civilization. Nazi Germany used and developed a whole arsenal of the ideology of scientific racism that had existed previously. Scientific racism presented in Nazi Germany relied on the various arguments for the superiority of the German nation over other nations. Not only biological but also mental qualities